How to Get Selected as a Speaker and Turn Every Event Into a Marketing Win

In this session, we explored what it actually takes to get selected as a speaker or workshop leader at a major international well-being festival—with insider insights directly from Saija Sarell, Marketing Lead of Natural High Healing Festival, the largest conscious well-being event in the Nordics. Saija opened up the entire process: How festivals choose speakers from hundreds of applications What curators look for in workshop titles, descriptions, and themes Why social media presence matters massively when organizers are evaluating you The real value of speaking at a festival (visibility, credibility, networking—not the fee) And how to maximize your impact before, during, and after your appearance She also shared practical, actionable tips: What makes an application stand out What to avoid on social media if you want to be selected How to position yourself even if you're newer or have less stage experience How to give organizers confidence that you’ll bring value and variety to the event You’ll also learn about: The scale and audience of Natural High Healing Festival (3–4k attendees, 300+ sessions, 15 stages) Why they are especially open to speakers connected to our mastermind community What kinds of topics and workshop formats they’re actively looking for How you can use festival appearances as marketing leverage for bigger stages and brand positioning If you want to understand how major festivals think, how to apply strategically, and how to get chosen, this is a must-watch. This session gives you everything you need to prepare a strong application and use festivals as a powerful stepping stone toward bigger international stages.